Originality.

When William Behr came to us looking for a logo to go with his photography business, originality was the name of the game.

His last name is Behr. Like Bear. Like rip-you-apart-awesome bear. So how do we create a logo that is awesome (easy on the rip-you-apart) but also original? It’s not everyday one gets a chance to brand a bear, or Behr, so we needed to make it count.

Thus, we began our designs. We loaded up on Dr. Pepper, fruit snacks, and loud music and got to work. The logo represents a bear but in a fun, modern way where the name (Behr, in case you forgot) is easily remembered and identified. The logo also works well as a watermark for copyrighted images.

1. Tweets that mention William Behr Photography | Concept Culture -- Topsy.com
   7:39 pm on March 27th, 2010

   [...] This post was mentioned on Twitter by Daniel McCarthy. Daniel McCarthy said: New CC blog posting! William Behr Photography http://is.gd/b0Yv5 [...]

2. William Behr
   1:06 pm on April 13th, 2010

   Nic and Daniel, you guys did an AWESOME job on my logo! Thanks for all your hard work!

3. admin
   10:34 am on April 14th, 2010

   It’s our pleasure! We’re glad you like it.

   -cc